2019 IWF China Fitness Equipment Marketing & Sales Forum
Research shows that fitness is mainly done by young people in 2018. 80’s & 90’s generation is now 79.4% of all the fitness crowd. 80’s generation value the effect while 90’s and 00’s generation are taking fitness as social. How do distributors hold the orientation in change to break the limit of existing channels in order to realize the evolution for brand and sales when the young people value? The forum invited young guests, Julian Liu of Vita, Lareina WEI of Relax, Frank LIU of WNQ, Sean ZHANG of Xinshenghuo and Qiyun QU of Enjoy Fitness etc, to share the inheritance and development of fitness equipment.