UFC Looks for Business Partner
Starting in 1993 as a professional mixed martial arts (MMA) organization, UFC® has revolutionized the fight business and today stands as a premium global sports brand, media content company and the largest Pay-Per-View (PPV) event provider in the world.
Mixed martial arts (MMA) is a full-contact combat sport that allows a wide variety of fighting techniques and skills from a mixture of other combat sports to be used in competition. The rules allow usage of both striking and grappling techniques while standing and on the ground. Competitions allow athletes of different backgrounds to compete.
As a company, UFC extends 'We Are All Fighters' brand maxim well beyond the Octagon. UFC bringS that fighting spirit to CSR initiatives as UFC seeks to build a lasting legacy – both in UFC's home city of Las Vegas, and in every community around the world.
It takes courage to step into the Octagon, and it takes courage to stand for your convictions. UFC's CSR program is anchored by three pillars that define what UFC fights for:
Overcoming Adversity
Focusing on helping individuals in their personal fight to overcome extraordinary adversity and hardships in their lives.
Equality
Focusing educational efforts and campaigns centered around helping people in their fight against inequality.
Public Service
Fight for those who've made incredible sacrifice, some with their lives, in protecting and serving UFC in the line of duty – including service members, first responders, and other public servants.
As a premium global sports brand of MMA, , UFC has officially entered Chinese marketing since Fight Night in Peking 2018, which witnessed and pushed MMA's development in China.
UFC is hot now in China, with more and more fans watching online. The commercial value of UFC is now booming.
For a better development in China, UFC needs more partners in China.
Looking forward to the connection with you.
IWF SHANGHAI Fitness Expo:
02.29 - 03.02, 2020
Shanghai New International Expo Center
http://www.ciwf.com.cn/en/
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