IWF 2027 Shanghai: Global Fitness Brands, One-Stop Sourcing Hub
March 12–14, 2027 — The 14th IWF Shanghai International Fitness Expo & CIST International Sporting Goods Exhibition will be grandly held at the Shanghai World Expo Exhibition & Convention Center.
The international exhibitor lineup at this edition will achieve a significant upgrade in scale, bringing together dozens of leading international brands from over 10 countries and regions, including the United States, Italy, Germany, Australia, Canada, New Zealand, Sweden, Norway, Japan, South Korea, as well as China's Taiwan and Hong Kong regions. The expo will showcase cutting-edge products and technologies from the global sports and fitness industry, creating a one-stop supply chain matchmaking event for professional buyers from home and abroad.
International Brand Matrix
LifeFitness, Precor, Matrix, Panatta, Gym80, Booty Builder, Maxpump, Prime, Atlantis, FreeMotion, CORE, ELEIKO, STAR TRAC, StairMaster, NAUTILUS, SCHWINN, THROWDOWN, Merrithew, Intenza, TRUE, ROGERS, TORQUE USA, WATSON, MOVAS, GASP, Newtech, Forward, EXOSYSTEMS, OG Wellness, Fima, Coolcovery, LUMAFLEX, sunlighten, Ueerl, We BioHub+, NerurVIZR, UpperAEON, ECO, etc. (listed in no particular order)
The international brand matrix of this edition of the IWF Shanghai International Fitness Expo covers core categories across the entire sports and fitness industry chain, comprehensively meeting diverse procurement needs. In the field of commercial fitness equipment, classic global brands are all present, bringing full-series commercial fitness overall solutions; in the professional strength training sector, international benchmark brands have gathered, presenting professional venue-grade high-end training equipment; in the Pilates and functional training segment, leading brands in subdivided fields are showcased in a concentrated manner, delivering professional training scenario solutions; in the smart fitness, biological beauty, and sports rehabilitation sectors, cutting-edge technology brands are assembled, demonstrating the latest achievements of technology empowering sports.
In addition, a range of distinctive brands from Europe, Japan and South Korea, and Oceania will also make their appearance, building a global product matrix with complete categories and diverse tiers.
For buyers from home and abroad, the IWF International Fitness Expo is an excellent window for efficiently connecting with global high-quality brand resources. All participating international brands exhibit in an official or formally authorized capacity. Buyers can directly connect with core brand teams on site, obtain the latest product lines, regional cooperation policies, and official authorized channels, and complete centralized inspection and in-depth business cooperation with multiple brands without traveling overseas. The expo also features a dedicated international procurement matchmaking zone, precisely matching supply and demand resources according to the needs of different buyer groups such as chain fitness venues, brand distributors, and cross-border e-commerce platforms, greatly reducing communication costs and improving procurement efficiency.
Relying on the location advantages of Shanghai as an international commercial hub and the consumer momentum of the Yangtze River Delta industrial belt, the IWF Shanghai International Fitness Expo has always been the core gateway for international brands entering the Chinese market and the core bridge for domestic buyers to connect with the global sports and fitness supply chain. March 12–14, 2027, we sincerely invite
overseas and domestic equipment buyers, distributors, and venue operators to visit the Shanghai World Expo Exhibition & Convention Center, to jointly view global famous brands and explore industry business opportunities.