IWF Organization visit the Ningjin Fitness Equipment Industry
On October 13, Wang Xuan, Deputy General Manager/Project Director of the IWF International Fitness Show, led the organizing committee members to the fitness equipment production base in Ningjin, Shandong, kicking off a week-long industrial inspection and project promotion campaign. This trip to the production frontline is an important implementation move by IWF to continuously deepen supply chain services and precisely align with the needs of the manufacturing side. It aims to go deep into source factories to listen to real demands and provide exhibitors with exhibition services that better fit their actual business operations.
As a core domestic manufacturing cluster for sports and fitness equipment, Ningjin has gathered full-chain production capacity ranging from complete machine production and parts processing to customized OEM manufacturing, making it an important hinterland of China's equipment supply chain. During this inspection, the organizing committee adhered to the principle of "deep engagement with top benchmarks and broad coverage of small and medium-sized manufacturers," and successively visited well-known representative local enterprises such as Dahuzi, Body Strong, BRTW, MND, Tianzhan, Kaishi, Zhongjian, Changxu, and Shuyoute, as well as dozens of small and medium-sized manufacturers and emerging brands, covering diverse categories such as commercial strength equipment, cardio fitness equipment, home fitness products, and parts supporting facilities, comprehensively gaining insight into the capacity structure and development trends of the Ningjin industrial belt.
During the visits, the IWF organizing committee went deep into production factories and product showrooms to gain on-site understanding of each enterprise's production line layout, new product R&D directions, and quality control systems. They held in-depth discussions with enterprise leaders on topics such as domestic market maintenance, foreign trade channel expansion, brand display and promotion, and pain points in exhibition needs. Many enterprises said that upstream manufacturers and downstream consumer markets are currently at a critical stage of transformation and upgrading, and urgently need large-scale professional international platforms to connect channel resources. Practical needs such as precise procurement matchmaking and cross-border order acquisition are also key concerns for the majority of enterprises, and they hope to efficiently connect with end buyers through the IWF International Fitness Show.
In response to the diverse demands of the manufacturing side, the organizing committee introduced in detail the positioning differences, visitor structures, trade service systems, and exhibition cooperation plans of the IWF Shanghai and IWF Shenzhen dual exhibitions. For brands' promotion needs, they focused on explaining value-added services such as concurrent industry events and brand-specific launch conferences during the exhibition. For manufacturers' procurement matchmaking needs, they detailed precise services such as one-on-one cross-border trade matchmaking and group invitations from dealer associations, enabling enterprises of different scales to find value points that match their own needs at the IWF International Fitness Show.
The sports and fitness equipment manufacturing industrial belt is an important foundation of IWF. Staying close to the industrial frontline and serving manufacturing enterprises is the core of IWF's vitality. This trip to Ningjin is both an investment promotion campaign and a demand research effort. Subsequently, based on the feedback from this inspection, the organizing committee will further optimize the exhibition service plans for enterprises in the industrial belt, and support them with more precise buyer invitations and trade matchmaking services, helping exhibitors from Ningjin, across the country, and overseas maximize their value at the IWF International Fitness Show.
At present, this inspection and investment promotion campaign is still ongoing. The organizing committee will continue to visit more enterprises in local segmented fields, fully convey the platform value of the IWF International Fitness Show, and sincerely invite sports and fitness equipment manufacturing enterprises in North China and across the country to leverage the IWF dual-exhibition platform to expand national channels and connect with global business opportunities.