Fitness apps on the rise in China
Every year brings a new exercise fad, but a new technological trend appears to be changing the very way people are approaching fitness. Smartphone apps, and the smart wear that goes with them, allow users to monitor their every action and share them online.
Lacing up and hitting the track is a time tested way to keep fit. But now, there's something new, with smartphone apps promising to change exercise forever. Feifei here has always been into fitness, but the new wave of apps, she says, are taking things to a new level.
"For me, apps make things a lot easier. I can calculate my distance, calories, and how much I work out. It also gives me something to post on social media," said Yan Feifei, a running enthusiast.
Sharing results online is a key part of the new app movement. Some do it for competition or to show off, but for Feifei, it's about proving she's for real.
"Before, I used to be a fitness instructor. I still want to be a role model to my friends online so I like to post things to show I'm still involved and I'm not fake."
I've just jogged for a short while, and this app has tracked everything... from my time, my blood pressure, even my number of steps. Given enough time and enough data it would even be able to give me health and fitness suggestions. It's all part of a growing trend of exercise going digital.
One growing event catch insight of this market in China is IWF SHANGHAI Fitness Expo, this annual event during every March find the latest.
"We've been looking into the smart fitness market for a long time. We think the market is not well developed in China and there's a real opportunity to come up with better products, so this year, we specially establish the smart product area to gather the exhibitors who pioneer in this field” said Peng Chong, the president from IWF SHANGHAI Fitness Fair.
“And China is certainly in need of a fitness revolution. An official report from earlier this year revealed more than 30 percent of Chinese are overweight, and nearly 12 percent are obese”
“But some are skeptical that this app revolution can solve everything. We caught up with Beijing fitness trainer Victor Rouse. He's seen the growth of fitness apps, and while supportive, he still thinks they have their limits”
Smart technology is changing fitness as we know it. But, while the apps might make things easier, they still won't do the hardest part for you. And that's getting off the coach and making a commitment to a healthier life.
Lacing up and hitting the track is a time tested way to keep fit. But now, there's something new, with smartphone apps promising to change exercise forever. Feifei here has always been into fitness, but the new wave of apps, she says, are taking things to a new level.
"For me, apps make things a lot easier. I can calculate my distance, calories, and how much I work out. It also gives me something to post on social media," said Yan Feifei, a running enthusiast.
Sharing results online is a key part of the new app movement. Some do it for competition or to show off, but for Feifei, it's about proving she's for real.
"Before, I used to be a fitness instructor. I still want to be a role model to my friends online so I like to post things to show I'm still involved and I'm not fake."
I've just jogged for a short while, and this app has tracked everything... from my time, my blood pressure, even my number of steps. Given enough time and enough data it would even be able to give me health and fitness suggestions. It's all part of a growing trend of exercise going digital.
One growing event catch insight of this market in China is IWF SHANGHAI Fitness Expo, this annual event during every March find the latest.
"We've been looking into the smart fitness market for a long time. We think the market is not well developed in China and there's a real opportunity to come up with better products, so this year, we specially establish the smart product area to gather the exhibitors who pioneer in this field” said Peng Chong, the president from IWF SHANGHAI Fitness Fair.
“And China is certainly in need of a fitness revolution. An official report from earlier this year revealed more than 30 percent of Chinese are overweight, and nearly 12 percent are obese”
“But some are skeptical that this app revolution can solve everything. We caught up with Beijing fitness trainer Victor Rouse. He's seen the growth of fitness apps, and while supportive, he still thinks they have their limits”
Smart technology is changing fitness as we know it. But, while the apps might make things easier, they still won't do the hardest part for you. And that's getting off the coach and making a commitment to a healthier life.