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Solicit exhibitors | IWF2024 Uniting Sports and Health

As a global professional exhibition covering the entire fitness industry chain, IWF2024 is committed to advocating the concept of "Sports and Health." Building upon the success of previous editions, IWF2024 will continue to offer international matchmaking services, pioneer new fitness concepts, expand the reach of intelligent digital fitness, and seize the opportunity to become the premier event of the year for the sports industry. This expo aims to strengthen sales channels, establish global business connections, and provide a platform for industry players to thrive.


IWF2024 will gather leading international and domestic brands, showcasing a comprehensive range of products and services across the fitness industry. From fitness equipment and technology to wellness products and sports apparel, our exhibition provides a one-stop destination for discovering the latest trends and innovations that are transforming the world of fitness.

As a platform showcasing industry innovation and connecting the entire supply chain, IWF2024 will continue to expand its influence in the global market. We will have a dedicated B2B international trade negotiation and matchmaking area, providing specialized matchmaking services to facilitate the exchange of supply and demand between exhibitors and buyers, serving as a professional bridge. Additionally, to further facilitate the travel of overseas buyers, the IWF organizing committee will offer a "Free Hotel Accommodation Sponsorship for Overseas Buyers" policy, specifically for overseas buyers (including Hong Kong, Taiwan, and Macau). 


In line with our commitment to enhancing knowledge and stimulating growth, IWF2024 will feature an extensive lineup of forums and seminars. Esteemed industry experts and thought leaders will share insights on current trends, consumer demands, and opportunities within the fitness market. These dynamic sessions will foster dialogue, encourage learning, and inspire attendees to explore novel approaches to fitness and wellness. IWF2024 is responding to new trends and developing the field of digital lifestyle scenarios. It is expanding the concept of the third space in sports, and increasing the proportion of intelligent digital fitness, VR/AR metaverse fitness, smart fitness wearables, sports digitization management and services, and other exhibits.  The aim is to promote widespread "active fitness" and enhance high-quality interactive experiences through digital integration. This fusion will combine fun and intelligence.



Moreover, our expo will present educational workshops and training sessions led by renowned fitness instructors and trainers. These interactive sessions will offer practical guidance, showcase cutting-edge fitness techniques, and provide attendees with hands-on experience and valuable skills that can be applied in their daily practice.


In addition to the educational aspect, IWF2024 will host thrilling competitions that highlight the exceptional talents within the industry. These competitions will captivate visitors, celebrate achievements, and recognize individuals and organizations for their outstanding contributions to the field of fitness. The award ceremonies will serve as a testament to the dedication and innovation that drive the continuous evolution of the fitness industry.



Some exhibitors:


We sincerely invite you to join us at the IWF2024 Shanghai International Fitness Expo, where the fusion of sports and health takes center stage. This is an invaluable opportunity to meet industry professionals, explore business collaborations, and stay ahead of the latest trends shaping the global fitness landscape.



Thank you for your attention, and we look forward to the privilege of welcoming you at this exceptional expo.

Feb. 29 - Mar. 2, 2024

Shanghai New International Expo Center

The 11th IWF Shanghai International Fitness Expo

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