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Celebrating a Decade of Success at IWF 2023 Shanghai International Fitness Expo!

As we wrap up this milestone 10th-anniversary event, we express our heartfelt gratitude to every member of our team.  The organizing team of the IWF International Fitness Exhibition extends its heartfelt appreciation to exhibitors, attendees, media representatives, and fellow industry professionals for their confidence, assistance, and understanding!

Decade data

Let's take a deep dive into the impressive statistics: IWF Shanghai International Fitness Expo, along with its concurrent series of events - CSE, CIST, INE, has collectively drawn participation from over 4,700 brands and welcomed a staggering 362,000+ global professionals. The support from over 60 national government departments and trade associations, some classified by their respective provinces and municipalities, has played a pivotal role in fostering industry collaboration.



Our international guests hail from all corners of the globe, with the top ten source countries being Russia, South Korea, Japan, the United States, the United Kingdom, Indonesia, Argentina, Singapore, Thailand, and Brazil.


Trend Analysis

In the realm of professional fitness exhibitions, commercial fitness equipment continues to hold a significant share. Enterprises in the fitness industry are adapting proactively, especially in the midst of rapid industry reshuffling. Notably, there is a discernible rise in the popularity of home fitness equipment and an increased integration of digital technology elements in line with the AIGC era.

The fitness industry is becoming more intelligent, offering customized content and diversified settings to cater to the evolving needs of fitness enthusiasts. We've witnessed a significant increase in participation by young people and women in sports, and the scope of Pilates has expanded substantially.

In the stadium operation and swimming pool landscape exhibition areas, driven by the "14th Five-Year Plan" and policies related to sports park construction, the exhibits have shifted from single-path products to comprehensive solutions for sports parks. These solutions encompass smart trails, engineering design, and more, reflecting the ever-growing commitment to innovation and customer satisfaction.

In the domain of Sports Consumption, we've teamed up with the Shanghai Municipal Bureau of Sports, the Shanghai Sports Development Centre, and the Ningjin County Government to focus on the promising sports and fitness consumption and service markets. Against the backdrop of the "Year of Consumption Boost," we've launched the Shanghai Sports Consumption Festival, promising a grand celebration of sports and fitness.



2023 B2B Trade Matchmaking

Highlight of the year - the 2023 B2B Trade Connection Summit, our inaugural attempt to welcome back the international market and bolster two-way trade in the global sports and fitness industry. With participants from over 30 countries and regions, nearly 100 foreign buyers, and over 250 exhibiting brands, this is a fantastic opportunity for business matchmaking and growth.

Explore numerous trade opportunities with events like the IWF x Spreetail Cross-Border Trade Online Forum and the Cross-Border E-Commerce Enterprise Platform Summit, taking place at four base stations in Yongkang, Ningjin, Xiamen, and Nantong. Inquire and connect for a prosperous future!


 Join us in celebrating a decade of fitness excellence and setting the stage for an even brighter future for the industry. And also, let's set our sights on the 11th IWF Shanghai Expo 2024 and make fitness and trade flourish in harmony once again!


Feb. 29 - Mar. 2, 2024

Shanghai New International Expo Center

The 11th SHANGHAI Health, Wellness, Fitness Expo

Click and Register to Exhibit!

Click and Register to Visit!