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Trial of Visa-Free Policy!

Easier Trade Exhibition for Foreigners! On November 24, Foreign Ministry spokesperson Mao Ning announced a trial expansion of the unilateral visa-free policy for the convenience of high-quality development and high-level opening-up for both Chinese and foreign personnel. China has decided to implement an unilateral visa-free policy for ordinary passport holders from six countries: France, Germany, Italy, the Netherlands, Spain, and Malaysia. From December 1, 2023, to November 30, 2024, individuals from these countries can enter China for business, tourism, family visits, or transit for up to 15 days without obtaining a visa.




IWF Shanghai International Fitness Exhibition aims to expand its global footprint, constructing a dual-cycle of domestic and international trade with a global trade perspective. Positioned as an innovative integrated platform for the entire sports and fitness industry chain, the focus is on showcasing China's manufacturing capabilities, supply capacity, and the trend towards digitalization in the sports industry. Leveraging the platform economy, the exhibition serves as a service hub for enterprises, co-creating the future of the ecological landscape. The 2023 overseas visitors, predominantly from Asia and European countries, accounted for 81.62% of the total. Visitors from 78 countries, including Russia, South Korea, Japan, the United States, the United Kingdom, Indonesia, and more, attended the event.




Concurrently, CIST Shanghai China International Sports and Leisure Products and Trends Expo will take place in N3 Pavilion (International Trade Pavilion) with two key zones: B2B International Trade Matchmaking Zone and Foreign VIP Service Zone. Continuing the special Match Making supply and demand service, the event serves as a professional bridge for exhibitors and buyers.



It hosts forums and matchmaking activities focused on foreign trade, deepening the B2B procurement model, connecting numerous international exhibition brands with professional buyer groups. This facilitates rapid and accurate connections between businesses and international buyers, promoting international trade negotiations and creating a global trade sharing platform. The implementation of China's expanded unilateral visa-free policy provides more choices for foreign participants, further unleashing the potential of the domestic sports market.




As a foreign participant, you will enjoy a range of services, including the B2B trading ecosystem, Foreigner Free Hotel service, comprehensive media promotion, and more, linking you to a vast network of professionals to expand your business horizons.


Feb. 29 - Mar. 2, 2024

Shanghai New International Expo Center

The 11th SHANGHAI Health, Wellness, Fitness Expo

Click and Register to Exhibit!

Click and Register to Visit!