Xiamen Fitness Equipment Market
1. Factory Characteristics
The fitness equipment industry in Xiamen is largely characterized by OEM (Original Equipment Manufacturing) production, with some factories also engaging in ODM (Original Design Manufacturing) to develop their own brands. Traditional foreign trade exports account for 75% of the total business, followed by 15% in cross-border e-commerce and 10% in domestic sales.
2. Product Characteristics
The primary focus of production is on home-use aerobic fitness equipment, such as treadmills, elliptical machines, rowing machines, and spinning bikes. Some factories specialize in a single category, manufacturing exclusively for OEM contracts.
3. Overseas Market Characteristics
The U.S. and European markets remain the largest targets for Xiamen-based factories. Established companies like Konliking and Maibu have paved the way. However, emerging factories are increasingly exploring South American markets due to higher growth potential. North America remains less attractive currently, given high shipping costs and slimmer profit margins. Domestic visits by North American buyers have also decreased.
4. Current Buyer Demand
Xiamen’s larger, well-established factories continue to prioritize overseas buyers. However, beyond their traditional, stable client base in Europe and North America, they are now collaborating with domestic import-export trading companies for OEM production. Companies like Xiamen Zolon, a major supplier for Merach and Yostar, represent this trend, with an annual revenue of approximately 1 billion RMB. Many Xiamen factories serve as subcontractors for Merach and Yostar.
Newer factories are eager to connect with stable export companies and emerging cross-border firms to diversify their market channels and ensure consistent orders.
5. Exhibition Participation
Domestic Exhibitions:
· China International Sporting Goods Show (China Sport Show): Most factories attend regularly.
· Canton Fair: Participation has decreased in recent years, but a few still attend.
· IWF Shanghai Fitness Expo: A handful of factories attend annually.
International Exhibitions:
· ISPO: Some factories participate.
· FIBO: While historically not a priority, more factories are starting to attend.
Xiamen factories generally view IWF as primarily focused on commercial fitness equipment. The home-use buyer presence is limited, and buyers often seek low-cost options that do not align with the factories’ offerings. While there are overseas buyers at the event, many of them focus on commercial products, making it difficult for exhibitors to find suitable clients on-site.
Click to learn more information
Contact US
Shanghai Donnor Exhibition Service Co., Ltd.
Address: 16F, No. 441 North Henan Road, Jinyi Mansion, Shanghai, China
Tel.: +86-21-6306 0577
E-MAIL: eureka@donnor.net
joel.lee@donnor.net