FANATICS Unveils Cutting-Edge Smart Fitness Equipment
On March 7, 2025, the 12th IWF Shanghai International Fitness Expo, a globally recognized event in the sports and fitness industry, successfully concluded at the Shanghai World Expo Exhibition & Convention Center.
At this grand showcase of innovation and technology, FANATICS captivated both domestic and international buyers, fitness enthusiasts, and industry professionals with its latest intelligent electronic control series and stylishly designed weight plates.
Introducing the MOTOR POWER SERIES: Next-Level Smart Strength Training
One of the highlights of this year’s exhibition was the launch of the brand-new MOTOR POWER SERIES, an intelligent strength training equipment line powered by AI-driven motors and interactive touchscreens. The EMP series, featuring advanced electronic control technology, provides users with more efficient and diversified training benefits. By integrating AI algorithms, this technology ensures precise control of resistance levels while significantly enhancing the intelligence of fitness equipment.
The overwhelming popularity of the EMP series at the exhibition underscores the immense potential of smart fitness and personalized training solutions. Moreover, it marks a significant step for domestic fitness brands in expanding their presence in the global market.
Expanding Innovation Beyond Smart Equipment
In addition to the industry-leading EMP series, FANATICS also showcased its latest innovations in traditional weight plate-loaded strength equipment, including the FT and F series.
FT7040 & FT7042: These multifunctional machines combine Smith machines, free weights, and rowing functions, making them ideal for compact yet high-performance fitness spaces such as home gyms, personal training studios, hotel fitness centers, and corporate wellness areas. Their solid construction and powerful design cater to a wide range of training needs.
F Series New Additions: Featuring specialized machines such as the pendulum squat and unilateral lat pulldown, this lineup is designed to provide comprehensive muscle training solutions, making it a perfect fit for commercial gyms and hardcore strength training facilities.
A New Chapter for FANATICS
The conclusion of IWF Shanghai marks not an end, but the beginning of a new journey. As FANATICS continues to push the boundaries of smart fitness equipment, the brand remains committed to bringing "Made in China" innovation to the world. With an unwavering focus on expanding its global footprint, FANATICS is set to showcase China’s strength to the international fitness industry.